Evoking Emotion
In general, people make decisions for emotional reasons, not rational ones. Your job as a copywriter is to evoke the emotions that will persuade your audience. To do that, you need to know that...
View ArticleGetting Started in Freelance Copywriting
It's easier to start your freelance copywriting practice if you have experience at an ad agency or marketing firm. If you don't have this experience, the way to get jobs is to have a "book" (portfolio...
View ArticleSecrets of Great Copywriting
So you're ready to delve into the exciting world of copywriting, but you aren't quite sure where to begin. Here are some hints to get you started on your first copywriting assignment: Start by...
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When Professional Copywriters are Most Valuable
Do-it-yourself writing can work for some businesses. However, in most cases, business owners and management are creating unnecessary problems that could be costly. Professional copywriters not only...
View ArticleEssential Skills for Freelance Marketing Professionals
In order to be a successful freelance marketer, there are a few skills that you need to compete for jobs in the digital age. These are ones that many claim to have, but few can really say they are...
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Starting Out and Finding Success as a Freelance Writer
A freelance writer faces obstacles in the job hunt arena that are unique, but certainly not insurmountable. Getting a copywriter freelance job is not only possible, but many make a living doing this...
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Basic Tips on Becoming a Proofreading Superhero
It’s really no stretch to say that professional editors are superheroes in the copy writing world. The truth is that a writer has to crank out hundreds if not thousands of words a day in order to make...
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