In order to be a successful freelance marketer, there are a few skills that you need to compete for jobs in the digital age. These are ones that many claim to have, but few can really say they are experts in these areas. By working on these skills and becoming confident in them, you will expand your professional horizons.
- Search Engine Marketing: Getting your client found by search engines is one aspect of search engine marketing, but it isn’t just that simple. You will need to know how to get your client’s website found by visitors as well. Using on-site and off-site search engine optimization techniques, content marketing, link building and pay-per-click strategies will effectively boost your client’s presence on search engine results pages.
- Landing Page Design: Landing pages are usually the first page that a visitor sees when they arrive at a website. This is different than the home page because the landing page is optimized to get people to act. Knowing how to design landing pages to entice visitors to make a purchase, sign up for a service, opt in to receive email or do anything else that helps your client is all part of a good marketing package.
- Copywriting: Content is one of the most important aspects in both traditional print marketing and digital marketing. So the ability to write across both platofrms can really boost the demand for your skills.
Sometimes the soft skills are just as important as the hard in freelance marketing, and these three assets can increase your opportunities. Whether it be a freelance marketing director, manager or copywriter, you will be able to step up and help drive the project and the results in a positive direction for you and your company.