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Do-it-yourself writing can work for some businesses. However, in most cases, business owners and management are creating unnecessary problems that could be costly. Professional copywriters not only alleviate these potential problems, but usually deliver value far in excess of the cost of their employment.
One of the best resources for copywriters, coppyblogger.com, simply and succinctly offers suggestions to potential clients to strongly consider using professionals. Consider these straightforward reasons to hire professional copywriters and professional business writers for your company website and projects.
- It’s not your specialty. Unless you are a freelance writer or copywriter, authoring articles, tips, marketing pieces and sales letters is not your specialty. It’s much more profitable for you to concentrate on your specialty and let professional copywriters produce winning words for you.
- You have neither the time nor the desire. Writing superior copy requires talent, but the time commitment and desire of the author must be dominant. Should you try to save money by taking a do-it-yourself approach, you typically have neither the time nor the desire to produce outstanding copy, even if you have the native talent.
- You don’t have the expertise to target your writing to SEO, newsletters, or other copy to grow revenue. You have a successful business and want powerful copy on your website. But you understandably are not an expert in SEO, which is much more than “stuffing” articles with popular search words and phrases. Outstanding fiction author William G. Tapply perfectly expresses the professional copywriter’s goal: Produce “invisible writing.” Tell your readers a story so well that they don’t realize their reading a story or an SEO piece.
- You have a lack of objectivity about your business. Owning a small business or holding a responsible position with a larger corporation often places you too close to the subject matter to write objectively about the topics of your copy. Even when posting sales-oriented copy, you must project objectivity to your readers. Professional copywriters can achieve this goal.
- Producing unsuitable copy is too costly to your business. This issue is a bottom line obligation. There are few properly managed businesses that would intentionally risk authoring and posting detrimental copy on websites or in print materials. This is a win-lose challenge. Having professional business writers author your copy could materially increase your revenue. Posting poorly written copy could easily diminish your bottom line, driving away potentially lucrative customers.
